This morning I was overthinking corporate culture and storytelling in the shower, as you do, when it hit me. I was trying to figure out why companies should care about their culture. I knew it was important; companies with healthy cultures usually had a great vibe in the company and people were generally happier, but what was the impact on the bottom line? My Eureka moment was realising that culture defines what the default option is in each and every decision made in your company.
The culture in your company[...]
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That is exactly how I work with stories and what I teach in my storytelling course. Great stories are not just about the moment you speak to your listener(s). It requires a bit of preparation and practise to get a story just right. One of the participants in my course even suggested I change the name of my course to “Storycrafting[...]
and the types of stories can be found in 
